Michael Seifert, founder and CEO of the pro-life, pro-family, pro-freedom PublicSq., which believes small businesses and the communities who support them are the backbone of America's economy, says companies like Amazon and Target that support abortion are revealing a lot about themselves.
"They're trying to pay less than they would have to if they were to do maternity leave," he reasons. "For a company to pay for one of their employees to get an abortion, that is essentially them saying, 'You know what? It's too expensive to pay for your family and the time off that you may take and the lack of productivity, so we're going to instead pay $4,500 for you to abort your child.'"
But believing that life is a precious gift, PublicSq. is taking a different approach.
"We love our employees, and we want them to only feel like they can expand their families and that we would empower them to do that with any small ability we'd be able to," Seifert relays. "So what we decided to do is, while companies that are largely progressive are spending $4,500 for their employees to abort their children, we'll actually pay $5,000 in a baby bonus."
That $5,000, after taxes, is for every new child welcomed into a family, and it can be used for whatever the parents want. So if, for instance, a couple is adopting twins, the baby bonus will be for $10,000.
Seifert launched PublicSq. on July 4, 2022 because he felt every corporate entity had turned against him and his family's traditional values. It has has accumulated more than 1.1 million consumer users and 55,000 businesses in the last year.
After high-profile conservatives advocated for boycotts of Target and other corporations that introduced Pride-themed merchandise in June, the PublicSq. app surged to the #2 shopping app and the #3 free app in Apple's App Store, while the consumer member base grew by over 300,000.
"We're going after Amazon," Seifert said last month.
