Starbucks fell early, often, and hard for the woke diversity, equity, and inclusion (DEI) lobby -- opening its bathrooms up to the homeless and hiring gender confused baristas and climate change warriors.
At its latest corporate meeting, People for the Ethical Treatment of Animals (PETA) suggested the chain should not charge more for its more expensive, plant-based vegan milks on the premise that the upcharge is worsening climate change and somehow widening the "racial wealth gap."
"The fact that Starbucks is charging more money for a product that costs more money is now, somehow, forwarding racism, affecting climate change," relays Isaac Willour of Bowyer Research. "This is the source of some kind of deep social malaise that must be crushed."
He says the narcissism of the younger generation is out of control.
"These sort of whims must be pandered to by large corporations, even when doing so requires one to ignore basic economic realities," the analyst observes.
While he was at the meeting, Willour asked corporate if the company's commitment to diversity included diversity of thought. That was a question they did not seem to understand.
"We are asking specifically about respect for center-right political and religious viewpoints, and their response is, 'Here's a list of all the things we do for people who are not center-right, not conservative, and not necessarily people of faith,'" he reports.
Starbucks shareholders ultimately voted against PETA's proposal to consider lowering its prices for oat, almond, and other plant-based milk options. Additionally, Bloomberg reports that investors approved a plan to drop a bonus tied to DEI goals for its executives, replacing it with a broader workforce target.
