Libs of TikTok said in a social media post that UnityPoint Health is changing its name. The clip was sent in by a follower, and the video on the post shows part of a presentation playing on a computer screen.
"I just wanted to introduce this phrase: "Community, Impact, and Engagement", because you'll start to see more of this," the man in the video stated.
Libs of TikTok says this video shows UnityPoint Health announcing they are changing the name of Diversity, Equity, and Inclusion, or DEI, as "Community, Impact, and Engagement".
Kurt Miceli is Medical Director for Do No Harm.
"I think what an office does really matters more than its name. We have seen a lot of rebranding of DEI. The reality is that the office is still doing DEI but calls it something else," Miceli says.
UnityPoint Health is not the only organization to partake in the rebranding of their DEI initiatives. Havard University has renamed their DEI office to “Community and Campus Life” as the Trump administration continues to push the educational institution to eliminate their DEI programs or face financial cuts through federal funding.
One major problem with DEI is that it teaches oppressor/oppressed ideology, setting up society to where one race or group is superior to another.
"Change needs to happen at a cultural level for an organization in order for it to take effect. It can't just be a marketing effort. It's important for us to maintain accountability with organizations, hospitals, and educational institutions to make sure that discriminatory practices and divisive ideology is rooted out of them and not renamed or rebranded,” Miceli states.
Do No Harm recently published a report called Zombie DEI: When ideology circumvents state legislation. It reveals that in addition to Trump's executive orders, there have been laws in various states promoting merit and excellence while outlawing DEI's discriminatory and divisive nature. However, the report also shows that many public institutions are still practicing DEI policies.
“Some are doing it openly, and others are doing it more covertly, but it's really important for us to maintain the accountability and to focus on getting DEI out of our institutions, especially where it's been clearly outlawed," Miceli says.
